The project explored the utilization of artificial intelligence (AI) within the realm of design practice. The project highlighted the rapid development of AI and emphasised the significance of discourse surrounding its use and implementation as the technology evolves. The project presented a fictional design agency, with all content generated using AI, showcasing the technology’s capacity to contribute to the entire creative process. The design team consisted of number of key AI identities that responded to a library of specifically designed prompts that were personified to demonstrate how various members of a design agency might utilize AI in their respective roles.