Based on the emotionally durable design, salutogenic design and human-centred design principles, ‘You’ fosters and facilitates reminiscence in people with Alzheimer’s Disease and their family members. A product and service that brings carers and people with Alzheimer’s Disease together, ‘You’ is designed to be a pleasant experience for all involved, by acting as a memory prompt and playback. Based on reminiscence therapy principles, ‘You’ encourages people to recall personal relationships, experiences, and share memories by fostering and facilitating conversations and stories.